Advantages of Pay per Click Marketing (PPC)
As it is in the name you only pay for clicks. And that’s it. With radio, tv, magazine, newspaper advertising, you pay a wide audience exposure but are unable to target users based on actual intent.
With Pay per Click, you get exposed to a targeted audience and pay only when someone clicks on your ads.
Here is a scenario: Even if you are displaying banners with your phone number on them, you do not get charged when someone calls your phone number. You get charged only if they click on the banner. This is a good way to generate FREE phone calls for you!
With PPC advertising we will inspect your data and provide you a clear action plan with below data
- Keywords and conversion numbers
- Information from Google AdWords regarding bid pricing and ad performance
- Establish your minimum and maximum bid
- Negative keyword suggestions
- Search network suggestions
- and more