While most of the popular names and phrases have been taken by domain name speculators hoping to sell them at a profit in the future, it is still possible to register domain names that are both memorable and on topic.
Fortunately there are still many domain name options and combinations available with various extensions which provides you more flexibility when it comes to choosing your domain name.
However, it is important to consider the following when choosing your domain name…
Your Domain Name is an Investment for the Future
Domain names, like real estate, appreciate in value as time goes by.
Furthermore, as a domain name ages not only does it become more valuable, it importantly gains more credibility and integrity with the search engines.
Therefore it is extremely important to secure as many appropriate domains as possible as soon as you can.
Not only can they all be directed to one website but it keeps them out of the clutches of your competition as well as adding to your business’ online presence and credibility.
A domain name can be up to 67 characters (63 if excluding the extension, .com, .net, or .org) long and may contain (in any combination):
- letters A through Z
- numbers 0 through 9
- the hyphen – symbol
(Capitalization doesn’t matter, youngseagull.com is exactly the same as YoungSeagull.com as well as YOUNGSEAGULL.COM)
What if your preferred name has already been registered?
There is a good chance that your preferred domain name has already been registered and that you’ll have to settle for a name that is not your first choice.
The most popular top level domain (TLD) is the dotcom extension for businesses, but there are some good alternatives such as .net .org .biz which are good choices for the appropriate type of business, eg. an IT company should have a .net extension & a non-profit ro government organization should have a .org extension.
Furthermore if your business is country specific, you should consider using a country-specific top level domains (TLDs) like .ca, .de, .nu, .sg, etc.
Your Domain is Registered – What Now?
Ensure that once your domain is registered that your domain record remains locked which ensures that your domain remains secure and untouchable.
Therefore your domain cannot be transferred to a different registrar unless you have unlocked it – this means that it is secure and cannot be stolen by some unscrupulous domain name grabber.
Lastly, remember it’s wise to register as many appropriate domains as you can get – they are not only cheap but an investment in your businesses future.
